FIPA director participated at Zagreb Brand Forum
The Director of the Foreign Investment Promotion Agency of BiH (FIPA) Gordan Milinić participated on 31 March in Zagreb at Zagreb Brand Forum. Within the forum, the Investments and Competitiveness Agency of Croatia organized the round table named "Investors Welcome to ... ... the State as a Brand which was focused on the domain of the country branding as a successful investment destination.
The Director
Milinić talked about his experience and the experience of Bosnia and
Herzegovina in presentation and in attracting investors, presented the current
activities of FIPA in this field and his vision of the work and managing the
Agency.
Experiences of
representatives of Regional Investment Promotion Agencies were exchanged at the
meeting, including views on the way for branding of regional countries that affects
the perception of investors of the Western Balkans Region as a location for
investing.
In addition to
representatives of the Regional Agencies, the meeting was also attended by
domestic and foreign investors in Croatia, representatives of the Croatian
academic community, experts in branding, etc.