The FIPA Director Jelica Grujic was a speaker at the press conference of the international company of Henkel Ceresit organized in Sarajevo on 25th April 2013 on the occasion of the official announcement of an investment of Henkel Ceresit in constructing of a factory in Bosnia and Herzegovina which represents the 1st Henkel Greenfield investment in the country.
The Director Grujic welcomed the investment announcement of Henkel, adding that German investments in BIH amount to 300 million EUR and that Germany is the most important foreign trade partner of the country.
She also emphasized that German brands were recognizable at the BIH market and that the German company Henkel had recognized the potential of the market for a new investment.
FIPA and competent authorities in BIH will endeavour to improve the business climate in the country for attracting new investors.
Other speakers at the conference were: HE Maria Ulrike Knotz, Ambassador of Germany in BIH, Wolfgang Zettl, Director of Henkel for Central-eastern Europe, and Jovan Sarenac Executive Director of Henkel Ceresit.