By giving a statement for promotional purposes, the Director of the Foreign Investment Promotion Agency of BiH (FIPA) Gordan Milinić started a new campaign "Invest in Bosnia and Herzegovina" and formalized cooperation with the national public broadcaster of Turkey - TRT on promotion of Bosnia and Herzegovina as an investment location, investment opportunities and sectors that might be of interest to Turkish investors.
The first material was recorded at FIPA in
order to promote the country, which will be presented on TRT. The cooperation
will continue through recording and broadcasting new content in which will be
included other relevant interlocutors.
Taking into account the trend of the foreign
investments decrease in BiH in recent years, and the negative image of Bosnia
and Herzegovina in international business communities, FIPA has designated a
new promotional campaign "INVEST IN BOSNIA AND HERZEGOVINA," which
will be realized in the foreign media with the aim to try to improve the image
and perception of Bosnia and Herzegovina as an interesting investment location
and as a tourist destination.
The new promotional campaign in foreign media
called "Invest in BiH" will include all institutions in Bosnia and
Herzegovina, entities, cantons, cities and municipalities which are participating
in the process of attracting foreign investments.