The Albanian Investment Development Agency (AIDA) in cooperation with the EU–WB6 initiative organizes the event. The forum gathers high-level participants, including the Prime Ministers of the Western Balkan countries (WB6), EU representatives, investors, and business leaders.

The forum features thematic panels on energy, digital economy, bioeconomy, manufacturing, and circular economy, as well as B2B/B2G meetings, signing agreements and projects. The program also includes “Business Deep Dive Sessions,” where each company has five minutes to present its project in a specific thematic area. Additionally, “pitch” sessions allow companies from the WB6 region to present their investment projects, while investment agencies and financial institutions have the opportunity to highlight their services.

During the forum, Director Kubatlija presented FIPA’s work, investment opportunities, investment potentials, priority sectors, and projects ready for investment. B2B meetings with investors, EU representatives, investment funds, and private companies are also scheduled throughout the day to facilitate connections and potential investment realization.