On this occasion, the representative of the Foreign Investment Promotion Agency of Bosnia and Herzegovina (FIPA), Gordana Radović, delivered a presentation, showcasing the business environment and outlining the business and investment opportunities available to international partners. The advantages of investing in key sectors of our country were highlighted, as well as the activities carried out by FIPA to support investments and facilitate business operations. This engagement provided an opportunity to present Bosnia and Herzegovina as an attractive investment destination and to establish new platforms for cooperation with partners from Saudi Arabia.

On the same day, business meetings were also held with the participation of companies from the sectors of agriculture, tourism and hospitality, real estate and investments, construction and industry, energy and renewable energy sources, information and communication technologies, trade and distribution, healthcare and professional services, logistics and transport, as well as the cooperative and consumer sectors.

Representatives of the Agency hadd B2B meetings with companies such as BlueDeer, Medical Advanced Sources, Alshahba Diamond Company, Vision of Tomorrow Exhibitions and Conferences Company, Power of Movement Medical Rehabilitation Company, Herbos Nature d.o.o. Sarajevo, and others, which represents a basis for deepening partnerships.

The Business Forum contributes to strengthening economic ties between the two countries and lays the basis for further investment initiatives.

Promotional activities in both countries are expected throughout the year with the aim to promote investment potential, connect business communities, and concretize investment projects.